Creativity is art!! That is one of the biggest misassumption in the business world. Recent development in IT, mobile, e-commerce has proven that innovation can only take place where creativity thrive.
Where does innovation end and where do we begin? Innovation is a complicated and continuing process that demands individual and organizational creativity. To find refreshing authentic originals we need to rediscover purpose, meaning and identity. As individuals, our ability to communicate ‘the potentially creative’ fuels the organization’s innovative capacity.
Only creativity can provide the transforming idea that makes a great company and leaves competitors trying to catch up. This is borne out as much in science and art as it is in business.
A 2010 study of 1,500 chief executives conducted by IBM’s (IBM) Institute for Business Value identified creativity as the No. 1 leadership competency of the future. This paints a broad role for creativity in the business world in spurring economic growth.
PROGRAMME SERIES
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Creating Creative MindsetIf change is a condition of business existence, where do the new ideas come from? Almost any technological or product advance can be copied in a couple of months – where does an organization’s competitive advantage live? The answer to both of these questions seems to be ‘people’. This workshop opens up the participants mind and help them to break away from old thinking and limiting belief; to truly discover what creativity is all about, how to obtain it, and how to use it to innovate the organization, be it product, services, operation, customer services, managing people or developing business strategy. Its a fun-filled workshop with only one objective; to create creative mindset in each and every one of the participant.
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Creative Problem Solving & Decision MakingThe Greek philosopher Plato believed people were born creative, but prevailing scientific research today refutes this theory. We now understand the question is not, “Are you creative?” but “How are you creative?” You can determine someone’s level of creativity by identifying preference for the critical creative problem-solving skills of ideation (thinking up ideas), clarification (asking questions), developing (building solutions), and implementing (getting things done). Each individual is naturally inclined to enjoy one or a combination of these creative problem-solving skills, but no one is proficient at all. This workshop challenges participant to approach organization problem differently and develop unique sustainable solution rather than the usual fire-fighting method on a daily basis.
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User Centric: Applied Human PsychologyWe all deal with people; whether to create a product or services for external or internal customer. or working together in a team. Your organization can only survive if your customer is satisfied, your staff are performing and you yourself are able to perform the best you can be. However, we hardly know what human is all about. How they see, listen or even feel things. No matter how intelligent you are, if you can’t deal with others, you will not be successful. This workshop should be as part of our education system cause it allow us to understand other and ourselves better. How would you innovate if you do not understand what user really want, and how to influence them? Its crucial to know our and others internal operating system through NLP and practical psychology and only then you can align your organization value to them.
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Creative Selling: The Art Of PersuasionGone are the days of selling technique of understanding customer needs and meeting them with your products or services. Customer are more complex than that. They may not know what they need until you show it to them. This workshop helps sales people to show what the customer want but give them what they need. How the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. The workshop will also illustrate the simple and surprising approaches that can hone a company’s sales & marketing strategies. Participants will be given case study on the allure of the yellow Post-it, the tip-garnering capabilities of an after-dinner mint, how highlighting a product’s weaknesses can increase its appeal, the powerful role of third-party testimonials, how doctors can convince patients to adopt healthier choices by prominently displaying academic credentials in their offices, and how mirroring another person’s gestures can elicit a more generous response by strengthening a perceived bond.
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Simplicity: To Think Like An AppleNobody can argue the fact that Apple and Steve Jobs has change the world. Among all the creativity and innovation that they have bought to the world, there was one guiding principle in all their design, whether it is their product, the way they operate and their strategy. And that is Simplicity philosophy. This workshop take the participant to the journey on how Apple use Simplicity to gain market momentum as a company and how they win in almost every market they are in. Participants will understand the concept of Simplicity and how it can be apply to their own organization. They will work on real cases in which they use Simplicity to guide them through to develop a holistic strategy for their organization.
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| WHAT PREVIOUS PARTICIPANTS SAID… “ It was great exposure on the team/people collaboration and how to make sure that we able to think out of box ” “ The workshop was great and give me an idea and how to handle it ” “ Informational and makes you think where you can improve yourself in terms of the topics covered ” “ Fun and excitement – activities ” “ Workshop was excellent. It helped us a lot in working as a team in an efficient way with creative minds ” “ Fun. Enjoyable. Looking forward to have another session ” PARTICIPANTS OF SWIFT, KUALA LUMPUR
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